World of Warcraft players can make their guild message of the day really stand out by using hexadecimal codes. Vlacula has written a cute little php function to generate the codes for you to copy and paste. Just type the text you want in the message and then type the code of the color you want in the “color selection” field. Copy the line for the channel you are outputting to and paste it into WoW - simple!

I shouldn’t admit it but I sort of like the gradient function of the previous version best. The preview function only works in IE, though.

Posted by Taymar on http://www.mmorpg-info.org.

World of Warcraft already showed themselves open to mixed media marketing with the Toyota Truck advertisment and the now-famous South Park episodes. This attitude along with an emphasis of usability and easy immersion in the game are clear reasons for WoWs position of dominance in the MMORPG market.

Are these WoW ads with Mr T and William Shatner the next obvious step? I’m not so sure.

I suspect Kotaku is right in that the majority of the target market only knows Mr T from parodies, so I’m not sure how well the ads will work out in terms of bottom line. But I have to admit they made me laugh.

Fun stuff.

Posted by Taymar on http://www.mmorpg-info.org.